The Rise of Houseplant Gifting: Best Plants with High ROI for Gifting and Resale

This article is about the booming trend of gifting houseplants and how you can get the best bang for your buck by choosing plants that offer a great return on investment (ROI).

“A plant gifted is a friend growing, with roots that spread joy long after the moment passes.” – The Economic Botanist

Houseplants aren’t just about pretty pots and fresh air. They’re part of a much bigger story—one that weaves through ancient traditions, modern lifestyles, and even today’s booming plant markets. From tiny cuttings on your windowsill to lush greens in trendy cafés, houseplants have quietly become a major player in how we connect, decorate, and even invest.

You know those leafy greens people gift for birthdays, housewarmings, or just because? They’ve been around for centuries, but lately, they’ve exploded in popularity. Behind every plant is a surprising mix of biology, care tricks, and yes—economics. Turns out, plants aren’t just nice to have—they can be smart gifts and even profitable.

In this article, we’re going to dig into the rise of houseplant gifting and explore the science, trends, and savvy strategies behind choosing plants that not only brighten a room but also offer the best return on investment. Whether you’re a seasoned plant parent, a gift-giver looking for the perfect green surprise, or just curious about why everyone’s suddenly obsessed with leafy friends, this guide will give you a fresh take on the world of houseplants.

Why Houseplant Gifting Is Booming

If you’ve noticed more people giving plants instead of traditional gifts lately, you’re not imagining things. The houseplant gifting trend has taken off in a big way, and it’s easy to see why.

For starters, people are getting more eco-conscious and are searching for sustainable gift trends that don’t just end up as clutter. Giving a plant fits right into that mindset—it’s a gift that grows, breathes, and adds life to any space. 

Plus, the pandemic got many of us hooked on indoor plants for their mood-boosting and air-purifying effects. So gifting plants now feels like giving a bit of health, calm, and happiness wrapped in a pot.

What’s more, plants as gifts are super versatile. Whether it’s a birthday, housewarming, or just a simple “thinking of you,” there’s a plant that fits the bill. And for those of you thinking, “I’m not a plant expert,” don’t worry—there are plenty of easy care gift plants that require minimal effort but make a big impression.

The Economic Potential: Houseplants with High ROI

Now, here’s where it gets interesting. Beyond their charm as gifts, some houseplants have real economic potential. Whether you’re looking to start a side hustle or simply make smarter gifting choices, understanding which plants offer the best ROI (return on investment) is key.

So, what does ROI mean when it comes to houseplants? It’s about how much value a plant holds over time—factoring in growth rate, ease of propagation (how easily you can make more from cuttings), rarity, trendiness, and overall demand. For example, fast-growing, low-maintenance plants that propagate easily allow you to multiply your stock and sell or gift repeatedly. Meanwhile, rarer varieties—especially those with distinctive traits like variegated leaves—can command high prices due to their uniqueness and desirability.

And it’s not just anecdotal value—we’re seeing real, measurable growth in the houseplant market. The global indoor plant industry has grown rapidly, reaching USD 16.2 billion in developed countries alone by 2022, a significant leap from just USD 13 million in 1949. This surge is driven by more than just aesthetics. Consumers are embracing houseplants for their decorative appeal, air-purifying properties, and ability to create calming, nature-connected indoor spaces. These factors, along with an ever-growing variety of available species, continue to fuel both demand and profitability.

Key players like DÜMMEN ORANGE, Syngenta, and Ball Horticultural Company are leading the charge in large-scale production, while countries like the Netherlands dominate global micropropagation exports—accounting for 59% of all such exports worldwide. This reflects a broader, highly active international market, with strong participation from Italy, Colombia, Israel, and beyond.

Looking ahead, the future of houseplant propagation is bright. Advancements in technology, sustainable practices, and shifting consumer preferences are shaping a new era in the industry.

As these trends continue, propagation methods will become more efficient and accessible, opening up even more opportunities for small-scale entrepreneurs and passionate hobbyists alike.

In the booming houseplant economy, profitable plants are more than just pretty—they’re smart investments. Whether your goal is to impress someone with a thoughtful, lasting gift or to generate some extra income, choosing the right houseplants with high ROI is a game-changer. 

10 Best Houseplants to Gift That Also Offer Great ROI

Here’s a curated list of houseplants that are not only fantastic for gifting but also bring solid ROI if you’re thinking resale or propagation. These plants are popular, trendy, easy enough for most people to care for, and have a good resale market. 

1. Monstera Deliciosa

Scientific name: Monstera deliciosa Liebm. Why gift it? The iconic “Swiss cheese” leaves make it a stunning, modern gift. ROI potential: Highly sought after and easy to propagate from cuttings. Mature plants can fetch good prices. Care level: Moderate — likes bright, indirect light and consistent watering.

2. Chinese Money Plant

Scientific name: Pilea peperomioides Diels. Why gift it? Adorable coin-shaped leaves and easy care make it a favorite. ROI potential: Fast-growing and easy to propagate, making it great for resale or gifts. Care level: Low maintenance — thrives in indirect light and occasional watering.

3. ZZ Plant

Scientific name: Zamioculcas zamiifolia (G.Lodd.) Engl. Why gift it? Super tough and almost indestructible, perfect for beginners. ROI potential: Popular in offices and homes; slow to propagate but steady demand. Care level: Very low — tolerates low light and infrequent watering.

4. Fiddle Leaf Fig

Scientific name: Ficus lyrata Warb.Why gift it? Big, dramatic leaves add wow factor to any room.ROI potential: A bit trickier to care for but highly prized; mature plants can be expensive. Care level: Moderate to high — needs bright light and consistent watering.

5. Heart Leaf Philodendron

Scientific name: Philodendron hederaceum var. oxycardium ‘Brasil’ Why gift it? Bright green and yellow variegated leaves make it visually appealing. ROI potential: Easy to propagate and fast-growing, great for gifting and selling. Care level: Low — tolerates low light and moderate watering.

6. String of Pearls

Scientific name: Curio rowleyanus (H.Jacobsen) P.V. Heath Why gift it? Unique trailing succulent that looks like a necklace of pearls. ROI potential: Popular for its quirky look; propagation can be quick with care. Care level: Moderate — prefers bright light and well-draining soil.

7. Alocasia Polly

Scientific name: Alocasia × amazonica Reark ‘Polly’Why gift it? Striking dark leaves with white veins give it an exotic look.ROI potential: Increasingly popular rare plant; moderate propagation speed.Care level: Moderate — likes humidity and indirect light.

8. Snake Plant

Scientific name: Dracaena trifasciata (hort. ex Prain) Mabb. Why gift it? Nearly indestructible with architectural leaves, great for any space .ROI potential: Always in demand; easy to propagate and sell. Care level: Very low — tolerates neglect and low light.

9. Wax Plant

Scientific name: Hoya carnosa (L.f.) R.Br. Why gift it? Thick, waxy leaves and fragrant flowers make it special .ROI potential: Slow-growing but with steady demand; easy to propagate. Care level: Low — prefers bright indirect light.

10. Rubber Plant

Scientific name: Ficus elastica Roxb. Why gift it? Bold, shiny leaves with white or pink variegation. ROI potential: Variegated versions are rarer and fetch higher prices. Care level: Moderate — needs bright indirect light and moderate watering.

Plants That Are Surprisingly Profitable

Beyond the mainstream favorites, some rare or unusual houseplants can surprise you with their profitability.

• Variegated Monstera: A rarer form of the Monstera Deliciosa, its white or yellow variegated leaves make it highly prized.

• Philodendron Pink Princess: Known for its striking pink leaves, it’s become a collector’s item.

• Calathea Medallion: Beautiful patterned leaves and increasing popularity.

• Anthurium Clarinervium: Velvet-textured leaves with striking white veins.

• Begonia Maculata (Polka Dot Plant): Unique spotted leaves that appeal to many collectors.

These plants might require more patience and care, but their resale value can be very rewarding if you’re up for the challenge.

Tips for Gifting Houseplants Thoughtfully

Giving a houseplant isn’t just about picking something green—it’s about matching the plant to the person and their lifestyle. Here are some tips to help you gift plants like a pro:

• Know your recipient’s skill level. Choose low maintenance indoor plants like ZZ plants or snake plants for beginners.

• Consider their environment. Do they have bright windows or a shady room? Pick plants that will thrive in their light conditions.

• Choose stylish planters. A beautiful pot can elevate your gift and show extra thought.

• Add care instructions. A little guide helps the recipient keep the plant happy and healthy.

• Eco-friendly packaging. Use recyclable wrapping or reusable baskets to keep the gift sustainable.

Growing and Selling Plants: A Side Hustle Opportunity

Why Consumers Buy: The Psychology of Plant Purchases

To make this a successful side hustle, it’s important to understand not just what sells, but why people buy.

Consumer purchasing starts with intention—the mental commitment to buy something. But intention alone doesn’t guarantee a purchase. If a consumer’s certainty about that decision wavers, they may walk away, even if they initially meant to buy.

Studies show that several external factors can help solidify purchase decisions:

• A guarantee of plant viability

• Price promotions or discounts

• Clear, well-placed signage or labeling

However, internal influences also matter deeply. For instance:

• Who the plant is for (e.g., a self-gift vs. a gift for someone else)

• The buyer’s mood or desire for a mood boost

• The perceived personal value or symbolism of the plant

• Whether the plant’s colors or style match their personality or space

Key Consumer Insights You Can Use

• Millennials and Gen Y are leading the surge in demand, with 51% showing purchase intention.

• 47% of consumers plan to buy houseplants within 6 months.

• Impulsive buying is common—especially for emotional or mood-lifting reasons.

• Consumers are increasingly looking for scaled-down, low-maintenance plants.

Understanding these trends helps you position your plant side hustle more effectively. If you’re marketing on platforms like Instagram, Etsy, or local marketplaces, highlight the emotional and aesthetic value of the plant. Use descriptions that tap into how a plant makes a space feel, not just what it looks like.

How to Start Your Plant Side Hustle

Here’s a quick roadmap to turning your leafy hobby into extra cash:

Choose the Right Plants: Start with high-ROI varieties that are easy to propagate or rare in your local market.

Master Propagation: Many popular houseplants grow new plants from cuttings, leaves, or division—making multiplication cheap and easy. Learn how to divide, cut, root, and repot plants safely and successfully.

Create a Niche: Are you the go-to for funky foliage? Pet-safe plants? Low-light options? Find your angle. Begin with easy care gift plants and grow your confidence.

Build Your Brand: Share care tips and plant stories to connect with customers and build trust. Use social media or a small website to showcase your plants, process, and passion. 

Find your market: Sell locally through plant swaps, farmers markets, or online platforms like Etsy or Facebook Marketplace. Gradually expand as you learn what works.

Price Smartly: Factor in time, materials, and rarity. But stay competitive—buyers do compare.

Leverage Consumer Behavior: Use signage, labels, and storytelling to increase certainty and close more sales.

Stay updated on trends. The indoor plant market changes quickly—keeping up with popular plants can boost your sales.

FAQ: Your Plant Gifting Questions Answered

What are the best low maintenance plants to gift?

ZZ plants and snake plants are excellent low maintenance choices that can survive almost anything. 

Which houseplants are most profitable to sell?

Variegated plants like Monstera variegata, Philodendron Pink Princess, and rare succulents tend to have higher resale value. 

Is gifting plants a good idea?

Absolutely! Plants promote wellness, improve air quality, and add life to any space, making them thoughtful and sustainable gifts.

What indoor plants have the best ROI?

Plants that grow fast, are easy to propagate, and have steady demand—like Monstera Deliciosa, Chinese Money Plant, and Heart Leaf Philodendron—offer great ROI.

The Bottom Line

Houseplant gifting is more than just a trend; it’s a movement blending beauty, sustainability, and smart investing. Whether you’re giving plants to friends, growing your own collection, or starting a plant side hustle, choosing the right plants with high ROI means your gift keeps on giving—both in joy and value.

So next time you think about what to gift, consider a houseplant. It’s a present that grows, connects, and even profits if you play it right.

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Ready to join the houseplant gifting trend? Whether you’re picking the perfect plant for a friend or thinking about starting your own plant-selling journey, dive in and enjoy the process. If you found this guide helpful, share it with your fellow plant lovers and let’s grow this green community together. And don’t hesitate to drop your favorite plant gifting stories or questions in the comments below—we love hearing from you!