Privacy Policy

Effective Date: February 1, 2025

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At The Economic Botanist, we take your privacy seriously. This Privacy Policy explains what personal information we collect, how we use it, and how we keep it safe. This policy applies to all visitors to our website at www.theeconomicbotanist.com and any services we offer online.

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1. What Information Do We Collect?

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When you visit our website or make a purchase, we may collect the following types of information:

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• Personal Information: This includes your name, email address, shipping address, and payment details when you make a purchase or sign up for our newsletter.

• Non-Personal Information: This includes data like your IP address, the type of device you use, browser information, and how you interact with our site (e.g., pages you visit).

 

2. How Do We Use Your Information?

We use the information we collect for several reasons, including:

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• To Process Orders: We use your personal details to complete your purchases, including delivering products and processing payments.

• To Communicate with You: If you sign up for our newsletter, we will use your email address to send updates, promotions, or important information about our products.

• To Improve Our Website: Non-personal data helps us understand how people use our website, so we can improve your experience.

 

3. How Do We Protect Your Information?

 

We take reasonable steps to protect your personal information by using secure technology. We use encryption methods, such as SSL (Secure Socket Layer) encryption, to protect your data during transmission. However, please remember that no method of transmission over the internet is 100% secure, and while we strive to protect your personal information, we cannot guarantee its absolute security.

 

4. Sharing Your Information

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We do not sell, trade, or rent your personal information to third parties. However, we may share your information with trusted service providers, such as payment processors, shipping companies, and email marketing platforms, who help us run our business. These companies are required to keep your information private and use it only for the services they provide.

 

We may also share your information if required by law or to protect our rights.

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5. Digital Advertising, Analytics, and Third-Party Providers

 

To help improve your experience on our website, we use digital advertising, analytics, and third-party services. These include companies that help us with marketing, tracking website performance, and sending emails. Here are some examples of how this works:

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• Digital Advertising: We may use services like Google Ads, Facebook Ads, and other advertising networks to show you personalized ads based on your interests. These ads may appear on other websites you visit after browsing our site. These advertising services use cookies and similar tracking technologies to collect data about your browsing activities across websites.

• Analytics: We use third-party tools, such as Google Analytics, to track how visitors interact with our site. This helps us understand what pages you visit, how long you stay on our site, and how we can improve your experience. Google Analytics collects information like your IP address, browser type, and pages you view. This data is anonymous and is only used to analyze trends and website performance.

• Email Service Providers: If you subscribe to our newsletter, we use third-party email service providers like Mailchimp or ConvertKit to send you updates, promotions, and other communications. These services help us manage our mailing list, track email open rates, and see which links you click. We ensure that these providers comply with privacy regulations and protect your information.

 

These third-party providers may collect information such as your IP address, browser type, device information, and usage patterns to provide their services. Please note that we have no control over the privacy practices of these third parties, and we encourage you to review their privacy policies for more information.

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6. Cookies and Tracking

 

We use cookies to enhance your browsing experience. Cookies are small files stored on your device that help us understand how you interact with our website. For example, they help us remember your preferences, improve your shopping experience, and analyze traffic on our site.

 

You can control how cookies are used by adjusting your browser settings. However, disabling cookies may limit some features of the website.

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7. Your Rights and Choices

 

As a visitor, you have the right to:

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• Access: You can ask us what personal information we have about you.

• Correction: You can request that we correct any incorrect information.

• Deletion: You can request that we delete your personal information, unless we are required by law to keep it.

• Opt-out of Marketing: You can opt-out of receiving marketing emails by clicking the “unsubscribe” link in any of our emails.

 

If you are in the European Union (EU), under the General Data Protection Regulation (GDPR), you also have additional rights, including the right to withdraw consent at any time and the right to object to how your data is being used.

 

8. For EU Visitors: GDPR Compliance

 

If you are located in the European Union, the following rules apply to you:

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• Lawful Basis for Processing: We process your personal data based on your consent, the necessity of performing a contract (like processing orders), or our legitimate business interests (like improving our website).

• Data Retention: We will only keep your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless required by law to retain it longer.

• Data Transfers: As our website is hosted in Canada and operates globally, your data may be transferred and processed outside of the EU. By using our website, you consent to this transfer.

• Data Protection Authority: If you have concerns about how we are processing your personal data, you have the right to file a complaint with the relevant data protection authority in your country.

 

9. Children’s Privacy

 

Our website is not intended for children under the age of 13, and we do not knowingly collect information from children. If we learn that we have collected personal information from a child under 13, we will take steps to delete that information as soon as possible.

 

10. Changes to This Privacy Policy

 

We may update this Privacy Policy from time to time. If we make changes, we will post the updated policy on this page with a new "Effective Date." We encourage you to review this page regularly to stay informed about how we are protecting your information.

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11. Contact Us

 

If you have any questions or concerns about this Privacy Policy or how we handle your personal information, please contact us at:

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Email: theeconomicbotanist@gmail.com

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Thank you for trusting The Economic Botanist with your information!